Requirements
We’re looking for a Head of Digital Marketing who can lead 360-degree marketing execution covering inbound, outbound, content, advertising, campaigns, SEO, events, webinars, business networking, and brand strategy. The ideal candidate is not just a planner but a doer capable of building predictable lead pipelines, driving revenue contribution, and managing a high-performance marketing team with a growth mindset.
This role also has growth prospects of facing direct client where you will act as a marketing consultant to our clients, leading campaign planning, strategy design, performance reviews, and monthly operational management to grow their business.
Key Responsibilities:
1. Strategy & Execution
· Develop and implement full-funnel marketing strategies inbound, outbound, paid, and organic.
· Design integrated campaigns leveraging SEO, SEM, social media, PPC, email marketing, cold outreach, retargeting, webinars, and automation tools.
· Build and optimize Account-Based Marketing (ABM) campaigns tailored to Ideal Customer Profiles (ICPs).
· Oversee buyer persona creation, lifecycle mapping, and content journey orchestration.
· Oversee the overall cost and optimization on the marketing spend.
2. Inbound & Outbound Digital Expertise
· Lead inbound content planning, SEO implementation, automation workflows, and lead nurturing programs.
· Execute outbound lead-generation strategies using Apollo, Lemlist, SalesQL, Smartreach, Clay, HubSpot, and LinkedIn Sales Navigator.
· Manage multichannel sequencing across email, LinkedIn messaging, and sales handoffs.
3. MarTech Stack & Automation Oversight
· Evaluate and manage performance across tools like: HubSpot, GA4, GTM, Zoho, Mailchimp, Smartreach, Hotjar, Clay, Nooks
· Define automation workflows, lead scoring models, CRM integrations, and segmentation logic using tools like Zapier, Smartlead, Mailchimp.
· Ensure domain/IP warm-up and outreach infrastructure are in top condition for email deliverability.
4. Advertising & Campaign Performance
· Plan and manage campaigns across Google Ads, LinkedIn Ads, Meta Ads, and industry portals.
· Perform A/B testing for creatives, targeting, and conversion tracking.
· Optimize campaign spend for CAC, CPL, ROAS, MQL-to-SQL conversion, and marketing-sourced revenue.
5. Social Media, Events & Brand Networks
· Manage multi-platform social strategies (LinkedIn, Instagram, YouTube, X) and optimize brand reach.
· Launch and manage webinars, online conferences, and co-branded digital events.
· Drive content-led campaigns across business networks and online communities.
6. Team Leadership & Collaboration
· Lead a high-performing team of SEO experts, content creators, PPC managers, Outbound team, digital operations and marketing coordinators.
· Establish a weekly governance framework, assign resources, track team KPIs, and conduct quarterly performance reviews.
· Foster collaboration across Sales, Design, Client Delivery, and Product teams.
7. Analytics, Reporting & Optimization
· Own weekly/monthly/quarterly reporting dashboards on performance, attribution, and funnel health.
· Measure and optimize key metrics: CAC, CPL, SQL volume, channel ROI, pipeline influence.
· Use platforms like GA4, Looker Studio, and CRM insights for data-backed decisions.
8. Client-Facing Strategy & Ownership
· Act as a project owner for client-side marketing delivery, growth strategy, and campaign performance.
· Regularly present reports, insights, and future plans to stakeholders and leadership.
· Ensure clear alignment between client expectations, internal delivery, and ROI impact.
Required Skills & Experience:
· 10+ years in digital marketing with leadership in inbound and outbound execution
· Deep expertise in SEO, paid media, content strategy, cold outreach, ABM, and marketing automation
· Strong knowledge of tools: Apollo, Lemlist, Smartreach, Clay, HubSpot, GA4, GTM, Zoho, Mailchimp, SalesQL
· Proven client management experience, with success in campaign planning and marketing consulting
· Excellent understanding of performance metrics: CAC, CPL, MQL/SQL, ROAS, pipeline attribution
· Outstanding verbal and written communication; client-facing and team mentoring abilities.
Must haves:
· Experience in marketing with clients from multiple industries.
· Experience in agency work. (not staff augmentation/hiring models or non agency businesses)
· Marketing Portfolio.
· Minimum of 10 years of experience with latest marketing strategies and tools.
Nice to haves:
· Experience working with an internationally based web agency.
What We Offer:
· Strategic ownership and leadership role in a growing digital business.
· Access to premium tools, platforms, and international client exposure.
· Collaborative, high-performance culture with growth-focused leadership.
· Competitive compensation and performance-based incentives.
Preferred Attributes:
· Proactive and resourceful decision-maker.
· Data-obsessed and funnel-aligned strategist.
· Team player with a knack for turning plans into outcomes.